Frank N. Johnson
DIGITAL MEDIA STRATEGIST
Ecommerce • Online Marketing • Project Management • Bold Innovation
15+ years’ experience driving profitable online initiatives in global marketplaces
- Directed launch of company’s first four European ecommerce websites featuring three languages and two currencies, resulting in a 51% increase in European channel revenue over 36 months
- Developed innovative product matrix generator in Excel to create and manage HTML — for 16 unique website pages and 3 different email blast templates — leading to a 42% reduction in employee hours required to manage web page and email blast production and 95% error rate improvement
- Collaborated with Operations to create 159 detailed wireframes for replatforming telescope.com, featuring a forward-looking integration of commerce, content, and community
- Managed pay-per-click program to estimated 513% revenue increase and estimated 2,730% profitability increase over 5-year period; developed company’s first online revenue tracking system
Orion Telescopes & Binoculars (Watsonville, CA) • 2002 – Present
Utilizing a robust ecommerce platform and printed catalog, Orion Telescopes & Binoculars has been offering telescopes, binoculars, and accessories for sale direct to consumers since 1975. Initially hired as Orion’s Website Marketing Administrator. Promoted three times; currently Director of eMarketing and manage a staff of four. Developed comprehensive content marketing and distribution plan; co-created an innovative online product configurator; initiated launch of Facebook presence and built followership from zero to 16,000+ in 3.5 years.
E-mu Systems, Inc. (Scotts Valley, CA) • 1992 – 2002
Founded in 1971, E-mu Systems is a leading developer of digital audio products designed and manufactured to serve musicians and audio professionals worldwide. Started as an Executive Assistant to CEO and CFO. Promoted twice and managed a 10-person office staff and 2-person legal staff as the company’s Manager of Legal & Administrative Services. After 8 years, became E-mu’s Internet Strategist & Webmaster. Initiated relaunch of long-dormant SoundFont.com website and drove it to ongoing profitability 4.5 months after launch; wrote 69-page user manual for new software application; developed and launched pre-release product website in 24 hours.
Institut Théologique et Pastoral (Daloa, Côte d’Ivoire, West Africa)
This school for the formation of church pastors is located in Daloa, the third largest city in the West African nation of Côte d’Ivoire (Ivory Coast). For two years, served as the school’s Executive Assistant and managed school operations in this multi-cultural setting; engaged in public speaking roles in a multi-lingual environment.
Bethany College (Scotts Valley, CA) • Bachelor of Science