The following are selected samples of work I have performed during my employment and for various clients.
These are a sampling of written proposals which I have prepared during my career.
Content Strategy Summary
This is a one-page summary of the general content marketing strategy I recommend for my employers and clients. It is a high-level, broad strategy document. It includes a foundational thought (“When someone has a question about [your niche], their first thought should be: “[your name] can answer that question for me!”), and a proposed solution (“Become a trusted source of knowledge through creating, soliciting, curating, and acquiring massive amounts of in-depth, helpful content and disseminating that content as widely as possible. Over time, through the dissemination of your content, you will come to be known as a definitive authority on your niche.”).
The CEO of Imaginova, Orion Telescopes & Binoculars’ parent company, asked me to develop a proposal for ways in which we could increase traffic to and profit from the three Imaginova multi-channel commerce websites through optimization of advertising placements in Imaginova’s then consumer media channels (Space.com, LiveScience.com, Aviation.com, etc.). The result was this report which was accepted by the CEO with only one request for a minor change. Unfortunately, not long after this proposal was presented, Imaginova’s consumer media business imploded and their consumer media channels were eventually sold off, making this proposal moot.
Orion Telescopes & Binoculars uses a website platform which includes the ability to add what we call managed and targeted content to the website (managed content is generally static, while targeted content can be dynamic based on customer demographics, behavior, etc.). We have launched four major phases of our online presence using this website platform. For each of those phases, I have prepared a set of written instructions to detail the managed and targeted content our internet marketing staff should add to the website. Several of these documents appear below.
EU Microsite Content Plan
Although we called these three websites “microsites,” they were actually full sites — OrionTelescopes.de, OrionTelescopes.eu/fr, and OrionTelescopes.co.uk. I developed this series of documents — totaling 1,413 pages — to provide content (in three different languages) for Orion’s internet marketing team to enter into managed and targeted content areas of the websites. The document covers content to be entered into the header and footer of the website, various areas of the home page, site sections, categories, sub-categories, customer service pages, user account pages, the shopping cart, checkout pages, several general content pages, and several overlays.
EU Microsite Image and PDF Plan
As part of developing the content plans for Orion’s German, French, and UK websites, I also created these image and pdf plans to provide guidance to our Creative Department in creating and uploading the necessary image and document files.
Telescope.com Content Plan: Phase 1
I prepared this 174-page document to provide instructions to Orion’s internet marketing team for entering content into managed and targeted content areas of the website when telescope.com was first launched on its current platform. The document covers content to be entered into the header and footer of the website, various areas of the home page, site sections, categories, sub-categories, customer service pages, user account pages, the shopping cart, checkout pages, several general content pages, and several overlays.
OrionTelescopes.eu Content Plan: Phase 3
After telescope.com was first launched on its current platform, Orion launched its first foray into international online business through a new European website at OrionTelescopes.eu. I prepared this 202-page document to help Orion’s internet marketing staff enter content into the managed and targeted content areas of this new website. The document covers similar content to that which is outlined in the Phase 1 document above.
I manage each of these websites at some level (either by myself or in collaboration with others).
Telescope.com is the official website of Orion Telescopes & Binoculars, which has been offering telescopes and other optical products for sale direct to consumers since 1975. Although my responsibilities at Orion typically lie at a more strategic level, I do act as a backup resource for website maintenance tasks when those normally responsible for such tasks are unavailable.
Orion’s European Websites
OrionTelescopes.eu represents Orion Telescopes & Binoculars’ initial foray into international online markets. Launched in October of 2013, I acted as the project manager.
In the Fall of 2014, I spearheaded a new European project – the simultaneous launch of three websites – OrionTelescopes.de, OrionTelescopes.eu/fr, and OrionTelescopes.co.uk. These websites feature three languages (English, French, and German) and two currencies (Euros and Pounds Sterling). The initial project involved the compilation of an extensive translation audit, the preparation of a 1,400+-page content plan, and the development of a comprehensive promotion plan.
Similar to Telescope.com, I handle website maintenance for the European sites when the web administrators are out of the office.
I developed and manage this website for David and Linda Arzouni, Christian missionaries to West Africa. Not only do I add their quarterly newsletters and periodic news items to the site, but I also curate general news pertaining to West Africa. In addition, I provide strategic consulting regarding online methods to promote their mission.
REQUEST FOR PROPOSAL
This is a Request for Proposal I compiled (and contributed to) for an Orion website project.
Request for Proposal for Replatforming of Telescope.com
In the fall of 2009, I was tasked with creating a Request for Proposal to send to various web development firms for the replatforming of the telescope.com website. The result is this 48-page document which was used heavily in the process of evaluating potential platform vendors.
When Orion launched its first European website, I organized and directed a new website testing team.
OrionTelescopes.eu and Telescope.com Testing Plan
This 43-page testing plan was used to direct the activities of eleven different testers. Each tester had a somewhat different responsibility in the testing process and so the directions were not exactly the same for each tester. Different operating systems and browsers were employed by different testers to ensure that we covered the browsers for which the project was warranted.
This is the official user’s manual for a software product (it was the first user’s manual I had ever written).
SoundFont Player Manual
In 2001, E-mu Systems was ready to release a new software product which would become a core component of SoundFont.com’s ongoing product strategy. The company did not have available personnel to write a technical manual for the product, so although I had never written a product manual before, I took the initiative and wrote this 69-page guide which became the official user’s manual for the software. When I started, I had no exposure to the software at all, so in the process of writing the manual, it was necessary for me to learn the software inside and out (with virtually no computer music experience).
I am the author of the following publication, along with numerous articles in the Santa Cruz Sentinel (where I was a stringer for the sports department in my twenties).
Find A Job Through A Temporary Service: Effective Strategies to Leverage Temporary Work Assignments in Your Search for Regular Employment
This guide, published through Amazon’s Kindle Direct Publishing program, teaches readers how to use temporary employment services as a strategy to find regular employment. Specifically, job seekers learn what a temporary service is, why companies use temporary services in their hiring process, what advantages there are for the job hunter who chooses to work through temporary services, which fields of work are available through temporary services, how to select temporary services through which to work, and much more.